19 Feb Smooth Infusion Smoothing Masque

The NEW Smooth Infusion Smoothing Masque is a deep-conditioning treatment that softens hair and reduces frizzy volume by 50%.  It is designed for medium-to-coarse-haired guests who want to add smoothness and control frizz regardless of whether they wear their hair straight or smooth.

Smooth vs Straight

Aveda conducted a research study in the world’s top three hair care markets-the United States, Brazil, and Japan-to determine whether a guest who smooths is the same as a guest who straightens.  The answer? No.  Smooth hair is the absense of frizz. Straight hair is the absense of curl. The great thing about Smooth Infusion Smoothing Masque is that it is appropriate for both smoothers and straighteners..making it great for many hair types!

How does it work?

Certified organice cupuacu and shea butters help create a lightweight barrier around each hair strand to condition and smooth the cuticle.  This barrier helps keep the hair’s necessary moisture in while locking out external environment moisture-like humidity-that causes reversion and curling.

How is it applied?

After shampooing, smooth evenly from roots to ends. Leave on 2-5 minutes, and rinse thoroughly. Use as often as needed to achieve the desired result.

Smooth Infusion Smoothing Masque features a fresh, citrus-floral blend of Turkish rose and certified organic palmarosa, bergamot and Australian sandalwood. It retails for $27.00.