Aveda’s new Pure-Fume Hair Mist

We are taking the phrase “smells like Aveda” to the next level.

The three distinctive Pure-Fume Hair Mists offer a new way to indulge in Aveda aroma while also delivering softness and shine to the hair.

At Aveda, we create pure-fume versus perfume, as it encompasses the purity found in our essences and the extraordinary experience of breathing in aromas inspired by nature.

Alanara, Marassona, and Mihana Pure-Fume Hair Mists deliver alluring aromas that draw on the heritage of pure flower and plant essences at the heart of Aveda’s appeal since 1978.

Influenced by the history of traditional perfumes, the aromas are inspired by the rich, fragrant cultures of Japan, Korea, Brazil and the Middle East. The Pure-Fume Hair Mists offer guests a sensual journey around the world while also infusing the hair with pure flower and plant aroma and providing softness and shine.

  • 99.9% naturally derived
  • Quick-drying formula does not affect finished hair styles
  • Provides softness and shine
  • Can be used anytime throughout the day to refresh the hair’s aroma